The Photographic Journal

Earth Witch

Essay 134 • Feb 27th 2017

Earth Witch is my second collaboration with the New York fashion designer behind House Dress, Katie Goldman Macdonald. For inspiration while designing this collection, Katie looked to Puritan fashion and women who had been put on trial for witchcraft. Early American religious-wear and unusual renegade women in history helped Earth Witch come to reality. With a desire to make the clothes feel both of the Earth and otherworldly, we shot in the dead of winter at the beautiful Wave Hill in The Bronx.

The bountiful conservatories full of lush green life were a stark difference to the 30 degree weather and frost outside these glass houses. Knowing that there was a lack of life outside these warm sanctuaries, it was my visual goal to transform the cold world into a warm one, as if the witches themselves dismissed winter and transported us to a unique, ethereal world far from our own.

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Jordan Tiberio is a Brooklyn based photographer born and raised in Rochester, NY, the birthplace of Kodak, so photography was already in her blood— or maybe it was in the water. She received her BFA in photography from Fashion Institute of Technology in 2015. Since she plunged into the so-called “real world”, she has shot for Nanette Lepore, Samsung Mobile USA, and Bloomberg Businessweek. If you ever see her on the street, don’t forget to ask her about the time she worked for Saturday Night Live.

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Katie Goldman Macdonald is the designer behind House Dress. Her California roots inform the effortless feel of the collection while her time in New York has inspired the modern and functional aesthetic of the line.


Location courtesy of Wave Hill, a 28-acre public garden and cultural center in the Bronx overlooking the Hudson River and Palisades.